Filip Skrońc COMMERCIAL DOCUMENTARIAN


Filip Skrońc
COMMERCIAL DOCUMENTARIAN

Who I Am

I am a director, cinematographer, photographer, and writer. I blend commercial techniques with a documentary style to tell each story in the best possible way — both narratively and visually. Over the years, I’ve mastered directing, camera work, editing, color grading, and production. I believe that working across different stages of a project allows me to fully understand it and bring my creative vision to life. My approach combines dirty realism with poetic documentary, striving to tell raw, visually expressive, and emotionally engaging stories. I focus on details, atmosphere, and the emotional depth of each scene to create immersive and compelling narratives.

I have worked with organizations such as IKEA, A24, Netflix, Canal+, Adidas, Visa, Porsche, The New York Times, Amnesty International, and ClientEarth while creating documentary forms in Poland, Iceland, Thailand, Vietnam, Sri Lanka, Senegal, Somalia, Iraq, Ukraine, and Tanzania, among other countries. In the latter, I spent the most time, which ultimately led me to write Don’t Hurt Him, a non-fiction book about the persecution of people with albinism in East Africa, nominated for multiple awards in both writing and photography. Currently, I’m engaged in several commercials and personal projects across Africa and Eurasia.

This Is How I Work

Connecting

Every story I tell begins with a personal connection. It’s about taking the time to truly understand the people, their emotions, and the world they inhabit. With deep respect for those at the heart of the story, I build narratives that reflect their truth while envisioning how they will resonate with audiences. This process blends curiosity, empathy, and a clear vision, bridging documentary realism with the polish of commercial work.

Planning

Before the cameras roll, I lay the groundwork for the story to shine. From selecting the right tools and assembling a talented team to crafting detailed storyboards and scripts, I shape a production process that ensures every piece fits together seamlessly. My approach to planning isn’t about following a formula—it’s about creating the perfect foundation for each unique story.

Creating

The heart of my work lies in creating impactful content that lingers in memory. Through thoughtful composition, compelling visuals, sound design, and lighting, I aim to craft moments that feel both cinematic and deeply personal. Whether it’s a short film, a campaign, or a photograph, I focus on authenticity and emotion, tailoring the final product for the medium where it will live.

Refining

The magic often lies in the details. From the subtle grading of colors to the precision of sound design, I refine each project until every frame, note, and beat works together to tell a cohesive and powerful story. It’s not about perfection—it’s about staying true to the vision and ensuring that the story connects on every level.

Connecting

Every story I tell begins with a personal connection. It’s about taking the time to truly understand the people, their emotions, and the world they inhabit. With deep respect for those at the heart of the story, I build narratives that reflect their truth while envisioning how they will resonate with audiences. This process blends curiosity, empathy, and a clear vision, bridging documentary realism with the polish of commercial work.

Planning

Before the cameras roll, I lay the groundwork for the story to shine. From selecting the right tools and assembling a talented team to crafting detailed storyboards and scripts, I shape a production process that ensures every piece fits together seamlessly. My approach to planning isn’t about following a formula—it’s about creating the perfect foundation for each unique story.

Creating

The heart of my work lies in creating impactful content that lingers in memory. Through thoughtful composition, compelling visuals, sound design, and lighting, I aim to craft moments that feel both cinematic and deeply personal. Whether it’s a short film, a campaign, or a photograph, I focus on authenticity and emotion, tailoring the final product for the medium where it will live.

Refining

The magic often lies in the details. From the subtle grading of colors to the precision of sound design, I refine each project until every frame, note, and beat works together to tell a cohesive and powerful story. It’s not about perfection—it’s about staying true to the vision and ensuring that the story connects on every level.

Connecting

Every story I tell begins with a personal connection. It’s about taking the time to truly understand the people, their emotions, and the world they inhabit. With deep respect for those at the heart of the story, I build narratives that reflect their truth while envisioning how they will resonate with audiences. This process blends curiosity, empathy, and a clear vision, bridging documentary realism with the polish of commercial work.

Planning

Before the cameras roll, I lay the groundwork for the story to shine. From selecting the right tools and assembling a talented team to crafting detailed storyboards and scripts, I shape a production process that ensures every piece fits together seamlessly. My approach to planning isn’t about following a formula—it’s about creating the perfect foundation for each unique story.

Creating

The heart of my work lies in creating impactful content that lingers in memory. Through thoughtful composition, compelling visuals, sound design, and lighting, I aim to craft moments that feel both cinematic and deeply personal. Whether it’s a short film, a campaign, or a photograph, I focus on authenticity and emotion, tailoring the final product for the medium where it will live.

Refining

The magic often lies in the details. From the subtle grading of colors to the precision of sound design, I refine each project until every frame, note, and beat works together to tell a cohesive and powerful story. It’s not about perfection—it’s about staying true to the vision and ensuring that the story connects on every level.

Meaningful Partnerships

IKEA
IKEA
Amnesty International
Amnesty International
Visa
Visa
Google
Google

Meaningful Partnerships

IKEA
Amnesty International
Visa
Google

OFF THE REC

These days, I work primarily with the medium of film, but my journey as a storyteller began much earlier. For over a decade, I’ve created reports from around the world, photographed for the press, and hosted a podcast dedicated to documentary art. I also wrote a non-fiction book about the persecution of people with albinism in Tanzania.


Everything I do is about people

Explore my world