Alongside the main promotional narrative, I worked directly with singer Natalia Szroeder on a series of additional film materials developed in a documentary-driven approach.
The intention was to extend the core campaign through observational, process-oriented content - focusing on presence, movement, and moments between statements rather than scripted performance. These films functioned as a parallel layer to the campaign, offering a more intimate and human perspective on its central idea.
The documentary materials created as part of this collaboration were also integrated into the final television spot, allowing the observational footage to directly inform and shape the campaign’s broader visual language.
Alongside the main promotional narrative, I worked directly with singer Natalia Szroeder on a series of additional film materials developed in a documentary-driven approach.
The intention was to extend the core campaign through observational, process-oriented content - focusing on presence, movement, and moments between statements rather than scripted performance. These films functioned as a parallel layer to the campaign, offering a more intimate and human perspective on its central idea.
The documentary materials created as part of this collaboration were also integrated into the final television spot, allowing the observational footage to directly inform and shape the campaign’s broader visual language.
Alongside the main promotional narrative, I worked directly with singer Natalia Szroeder on a series of additional film materials developed in a documentary-driven approach.
The intention was to extend the core campaign through observational, process-oriented content - focusing on presence, movement, and moments between statements rather than scripted performance. These films functioned as a parallel layer to the campaign, offering a more intimate and human perspective on its central idea.
The documentary materials created as part of this collaboration were also integrated into the final television spot, allowing the observational footage to directly inform and shape the campaign’s broader visual language.
